The poster was made as a promotial item for the screening of the documentary film by Gary Hustwit; Helvetica.

The screening was held especially for graphic designers and desing lovers in Iceland, sponsored by Apple IMC.

The poster was silk screened in a limited edition on the largest sheets of paper we could find in Iceland at the time.

A ticked was also produced, since it was a VIP event.

Done in collaboration with
Atli Hilmarsson.
(You can catch a glimps of him in picture number 2.)